Fintech Tot’s solutions for SMEs raise €7 million

Tot, the fintech platform led by CEO Doris Messina and COO Bruno Reggiani, has announced that it has closed a €7 million pre-Series A investment round.

The capital increase, led by CDP Venture Capital through the Fund’s ServiceTech segment, sees the participation of the Azimut group, through funds under the advisory of FNDX belonging to the Azimut Venture Capital Digitech Europe strategy, The Techshop, already lead investor in the previous seed round, X-Equity Venture Club, under the advisory of FNDX, and ClubDeal Digital, which placed the transaction through its regulated infrastructure. Confirming its commitment is also Banca Sella, already an investor in Tot in the pre-seed phase. The list of co-investors is completed by a group of entrepreneurs and managers led by Chapeau Media, which includes Matteo Pichi, founder of Poke House; Pietro Marchetti, founder of Humamy, acquired by Bending Spoons; Giuseppe Nicola Ramonda of Sorelle Ramonda; Francesco Fiorese, head of Simon-Kucher’s Italian office; and Alessandro Rimassa, founder of Radical HR, through Happy2C, a holding company founded with Patrick Turchi. Other business angels involved include Paolo Galvani, founder of Moneyfarm, and Gianluca Cocco, founder of Qomodo.

Tot is a 100% online Italian platform designed to simplify the administrative and financial management of companies, offering a business account with an Italian IBAN, payments and collections, including instant SEPA transfers, SDD, F24, pagoPA, RiBa, physical and virtual cards, integrated tools for administration and collaborative features, and team expense management, ensuring maximum data and payment security. The company operates in a market with significant growth potential: the value of investments in banking tools for small Italian businesses, currently Tot’s primary target, is over €1 billion, reaching €2.5 billion when considering all Italian businesses that Tot aims to reach through the development of its product, and €12 billion at European level.

Just two years after its launch on the market, Tot’s figures show steady growth: revenues in 2024 are expected to reach €1.3 million, triple the figure for 2023, with over 7,000 active client companies operating in various industrial sectors and in both traditional and innovative segments. In 2025, Tot aims to double its customer base compared to the previous year and achieve a total intermediary volume on the platform of €2 billion.

The funds raised will be used to expand the offering, with the introduction of new products and feature sets in the areas of administration, expense management and financial optimisation. Investments in AI will also be increased, with the aim of boosting efficiency and automation possibilities for customers, as well as optimising internal processes. All this will enable the automation and simplification of the administrative and financial activities of Italian SMEs. At the same time, there will be a significant expansion of the team, with a focus on recruiting talent in the areas of technology, product management, marketing, sales, customer success and compliance. Tot will also implement organisational changes focused on employee development and well-being, for example with initiatives dedicated to work-life balance and support for new parents.

Gli obiettivi strategici di Tot sono ambiziosi, punta a superare i 40mila clienti entro due anni e triplicare le dimensioni del team, superando i 100 dipendenti.

“This round of investment confirms the validity of our vertical approach in the country where we operate. We created Tot with a deep understanding of the specific needs of Italian SMEs, offering solutions that respect the particularities of our national business fabric,” Messina commented in a statement. (pictured with Reggiani) – With this new capital, we will further strengthen our mission to support Italian businesses with cutting-edge financial instruments for the development of the real economy in the region, demonstrating that it is possible to challenge international giants in a market such as ours, which is the largest in Europe in terms of the number of potentially interested companies.

“Tot was born from a genuine desire to respond to the real needs of businesses, listening to each one individually. Over the years, we have built much more than a digital platform: we have created an ecosystem that grows every day thanks to constant dialogue with our community. Every feature we develop is the result of this continuous and sincere exchange: this is how we transform operational needs into simple, intuitive and secure solutions,” adds Reggiani. – From automatic reconciliation to real-time digital payments, every step is geared towards truly simplifying the daily lives of business owners. For us, innovation means listening, understanding and delivering value in the form of concrete tools, designed with and for businesses.

“We are very pleased to have led the pre-Series A round for Tot, a start-up that is experiencing excellent growth traction, managed by a competent team and offering a highly appreciated product,” said Laura Scaramella, head of the ServiceTech division of CDP Venture Capital’s Corporate Partners I Fund. “Investing in fintech companies that streamline the management processes of Italian companies is a central element of our investment strategy. Tot’s dual value proposition addresses two widespread issues in the target market: on the one hand, the often suboptimal and costly offering of traditional financial services and, on the other, the complexity of corporate administrative management, particularly for small teams lacking vertical expertise.”

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