It is called Private AI, meaning private artificial intelligence, and refers to a model where the data used as the basis for the system remains within the company perimeter in order to guarantee not only data security and privacy but also its full validity, thus ensuring a reliable source for the artificial intelligence system that the company itself uses to improve its productivity, effectiveness and efficiency.
Brainyware is the Italian start-up that has developed the Private AI solution, which is offered as a complete package including both hardware devices and open source and open weight LLM models (which do not share the training dataset but make information about the model’s reasoning methods accessible), as explained by Alberto Adorini, CEO and co-founder of the start-up based in Milan and Udine (pictured): “We add our software to the hardware and LLM components, which allows us to assimilate the company’s dataset, on which we then build the various use cases that the company needs according to its business requirements.”
Brainyware has a dual approach to the market and therefore to the implementation of its solutions, which require a very high level of customisation for each individual user: “We have a market strategy that is developed in collaboration with system integrators (the start-up recently announced that it has started collaborating with Mediatica Digital, FG Automazioni, The Woice, Dune Tech Companies and the Seac Group, ed.) and then we have a direct approach with standardised solutions designed for smaller businesses, such as commercial firms that use our system for specific applications, such as financial statement analysis.”
The advantages of Private AI, unlike generalist LLMs, lie in the fact that the source data is correct and verified in its entirety as it is company data, in the certainty that, as a result of the validity of the data, the answers are always consistent, so the same question always corresponds to the same answer, and, last but not least, the fact that the answers generated comply with the required formatting, so the final document is already ready for use in the business process.
“With the direct approach, we currently work with accountants, law firms and consultants who can purchase our compact hardware, which has also been designed to fit neatly on a desk. while with the indirect approach, in collaboration with system integrators, we target companies with a turnover of €15 million or more that need highly specific and customised solutions that are also capable of growing, something that our platform is able to do in parallel when greater computing power is needed.”
Today, Brainyware sells its solutions only on the Italian market, but it is already preparing a plan to expand into other European markets.: “Our solutions cost between approximately €10,000 and €15,000 for small businesses, rising to around €30,000-€40,000 for larger ones. These are annual licences because this is the most effective model. there are also some companies that have chosen to purchase the system for around €100,000, but these are special circumstances, such as those related to the fact that these companies have won specific tenders that allow them to make this type of investment.”
Brainyware was founded in August 2023 and currently employs around 15 people, including ten who deal with technical aspects based in Udine and five in Milan who deal with commercial activities, which effectively began at the end of 2024 and have attracted around 30 customers to date, with orders worth €600,000 last year. according to the CEO’s forecasts, will reach €1 million in 2025. “The start-up has raised just over €1.3 million in pre-seed rounds with the participation of Seac and Fabrick, which have invested €700,000 and €100,000 respectively, while the rest came from business angels with a post-money valuation of €5 million. At the moment, we are not aiming for equity investment rounds but are looking more at grant-type financing that is in line with our positioning, knowing that our business is growing because our customers are able to estimate not only the cost but also the return on investment in our solutions accurately, as it translates into very clear terms of efficiency and productivity with savings that are actually higher than the investment, thanks to both the applications that are active from the first day of operation and those that companies develop over time to make the most of the potential of our solutions’.
ALL RIGHTS RESERVED ©