The man who has made speed, design and lifestyle a recognised flag throughout the world has now decided that he does not want to stop at the tarmac. After dominating the tracks, Ferrari puts the bow to the sea. And it does so with Hypersail, the Prancing Horse’s first official project in the sailing world a 100% electric and flying sailboat, designed to rewrite the rules of sailing with the same ambition with which Maranello has redefined those of Formula 1 and motor racing.
Hypersail is not just a boat, it is an extreme mobility concept with: foil-based architecture, full-electric propulsion, ultra-light composite materials. A project born from the collaboration between visionary designers and aerodynamic engineers, which expands the boundaries of the Ferrari universe far beyond the road.
Hypersail is not just design. It is pure strategy. With this project, Ferrari enters the world of technological and sustainable lifestyle, presiding over a new symbolic space: that of fluid innovation, where speed, elegance and avant-garde coexist in dynamic equilibrium.
Ferrari is not taking part in a regatta: it is sending out a message. The real luxury today is not to possess, but to know how to navigate change with intelligence and beauty, and to do this to the best of its ability, it has called on Giovanni Soldini who will be the ‘first driver’ of the new 100-foot-long boat with a 40-metre mast. Hypersail is a maritime start-up with Maranello DNA.
A friend once told me: ‘a Ferrari has a price. A yacht, on the other hand, may have none’. It is precisely on the sea that a new market is opening up for Ferrari: that of high-end yachts. Because whoever has been able to design perfection on four wheels can also do it on the waves.
Looking ahead, the question arises: who will represent Italy in the America’s Cup of the future? Maybe in Naples, after 2027. To compete requires vision, engineering, courage and over one hundred million euros per year. A sum that Ferrari already invests in Formula 1. And if the model works on supercars, why not replicate it in the world of racing boats? Meanwhile, Alfa Romeo, the jewel in the crown of the Stellantis group, has entered Luna Rossa alongside Prada. Study? Evolution? Or perhaps the first signs of a new synergy between the automotive and high-tech, high-style competitive sectors?
Those who work with start-ups know that there are never too many dreams and scenarios. You just need minds capable of accelerating them, and today that mind could be John Elkann, thinking of Ferrari in the America’s Cup would mean following in the footsteps of Gianni Agnelli, the legend of Azzurra, and an Italy that still knows how to amaze the world.
A new course has just opened. And it might just be the beginning.
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