Traveltech start-up Hotiday reports that it has completed a EUR 5.5m capital increase. The funding round is led by P101 and includes 40Jemz and both Italian and international business angels.
The finalisation of this round will enable the start-up to expand its portfolio of destinations in Europe, open up new markets and expand existing ones, increase the services offered to hoteliers, forge partnerships with new establishments in tourist locations and expand the team.
Founded in 2022 from an idea by Vittorio Gargiulo, Federico Brunelli and Federico Di Carlo (pictured) and developed thanks to the B4i – Bocconi for innovation acceleration programme, Hotiday immediately recorded significant growth. In 2024, when the startup had a team of just 15 employees, it achieved a 500% growth in turnover by 2023 and opened its first Room Collection abroad, in Paris.
Today, more than 65 companies collaborate with Hotiday, including leading hotel groups such as TH Resorts and more than 90 destinations in Europe, including Italy, Spain, France, Greece and Portugal.
Hotiday’s strength lies in the innovation with which it is redefining the boundaries of the modern hotel experience, helping hotels to manage and exploit their potential while enhancing the travellers’ experience.
The model is unique: Hotiday not only solves the natural unsold problem, increasing turnover and occupancy rates and generating passive income for the establishments it works with, but also becomes a strategic partner, providing concrete tools. From the proprietary revenue management system to advanced data analysis, Hotiday allows you to optimise pricing strategies, increase revenue and accompany hotels into the future.
Hotiday Room Collections are rooms that Hotiday locates within selected hotels thanks to a proprietary algorithm, thus Hotiday offers its guests an experience enriched with additional services and allows the facilities with which it collaborates to optimise room utilisation in a strategic manner. Thus was born the first global decentralised hotel: a diffuse hotel housed in dedicated areas within partner establishments, an innovative and scalable approach designed to expand rapidly and everywhere.
In line with the expansion phase and the new investment round, Hotiday is expanding its team with the addition of new strategic figures. Among the positions currently open: financial analyst, business development manager, data scientist, the aim is to strengthen internal competencies to support growth in key markets and accelerate model innovation.
“We are building something that is unprecedented in the hospitality industry. In a market still strongly tied to traditional logics, we have introduced a clear, yet innovative vision that gives value to the hoteliers we work with and offers a better experience for travellers: digital, fluid and carefree. The results achieved and this new funding give us confirmation that we are on the right track and encourage us to think even bigger. Hotiday is not just a start-up, it is a story of innovation and passion, and we are just at the beginning,’ says Vittorio Gargiulo, CEO and co-founder, in a note.
With the transaction announced today, P101 finalises the twelfth investment realised through Programma 103, a fund also supported by the European Union through the InvestEU Fund and CDP Venture Capital also through the Digital Transition – PNRR fund, which uses the resources allocated by the EU through the NextGeneration EU initiative, with the aim of fostering the digital transition of supply chains and small and medium-sized enterprises.
Stefano Guidotti, partner at P101 says: “We are thrilled to support the new growth phase of Hotiday, a company that has been able to innovate in a traditional sector such as the hotel industry by identifying a specific need to which it has responded with an effective technological solution. P101 will put its ten-year track record in traveltech and its network at the service of Hotiday, to support its further development: thanks to a highly skilled team and sophisticated proprietary technology, and with our continuous support, we are confident that the company will quickly reach its full potential not only in Italy, but also internationally’.
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